Master SAS Customer Intelligence Data Model for Marketing

The SAS Customer Intelligence common data model is a powerful tool that helps organizations manage and optimize their marketing activities. It consists of tables containing essential information about targeted customers, campaigns, and communications, providing valuable insights for reporting and follow-up marketing actions. However, many administrators and users find it challenging to fully grasp the structure and functionality of this model. This course aims to demystify the SAS Customer Intelligence common data model by offering an in-depth explanation of its design, usage, and customization, ensuring users can leverage it to its full potential.

By taking this course, learners will gain a thorough understanding of how to manage and maintain the common data model to support SAS Marketing Automation and SAS Real-Time Decision Manager campaigns. The course covers key topics such as configuring and extending table columns, handling surrogate keys, and addressing key constraint violations. Participants will also learn how to customize contact and response history tables, crucial for maintaining real-time customer contact and response data. The insights gained from this course will help users maximize the efficiency of their marketing campaigns, from initial setup to ongoing management.

Designed for SAS Marketing Automation administrators, SAS Real-Time Decision Manager administrators, and advanced users of SAS Customer Intelligence, this course is ideal for those responsible for configuring and managing the common data model. A basic knowledge of database structures and familiarity with SAS Marketing Automation or SAS Real-Time Decision Manager is recommended as a prerequisite.

By the end of the course, you will have the skills to set up, configure, and customize the SAS Customer Intelligence common data model to drive smarter, data-driven marketing decisions and improve campaign outcomes.