Designing the Database to Support SAS® Marketing Automation

SAS SAS
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This Course is designed for students at the Advanced level.

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A well-structured database is the backbone of efficient marketing automation. This comprehensive course empowers you to design an optimal database that supports SAS Marketing Automation, ensuring enhanced performance and seamless functionality. By applying best practices in database design, participants will learn to configure their environments for superior results.

This course focuses on identifying common database design issues that may hinder performance and offers solutions to overcome these challenges. You will gain insights into the principles of optimal design specifically tailored for SAS Marketing Automation, including selecting a schema that aligns with your organizational requirements and determining the most effective locations for data.

Moreover, attendees will delve into practical applications like setting up servers and connecting them via the SAS Management Console. Creating and managing SAS libraries, as well as registering tables, are key aspects of the curriculum, making this course indispensable for professionals responsible for SAS Marketing Automation databases.

Designed for database administrators and anyone tasked with maintaining SAS Marketing Automation systems, the course requires only a basic understanding of relational databases. Programming knowledge in SAS is not mandatory, making it accessible to a wide audience.

With no prerequisites, this course also explores SAS Customer Intelligence tools, offering participants a robust foundation in setting up and configuring environments to harness data sources effectively.

Enroll today to master database design and configuration principles, ensuring your marketing automation processes run optimally. Whether you’re optimizing performance or setting up new servers, this course covers everything you need to excel in SAS Marketing Automation.


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Subject: Technology
Domain: Data
Mode: Online
Track: Self-paced
Labs: No Labs
Product: Analytics
Duration: 1 hours
Record: Credly
Provider: SAS
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